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Heredia
Senior Product Designer · 13+ yrs
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Senior Product Designer

Crafting
digital
experiences.

Product/UX/UI Designer with 13+ years creating intuitive, user-centered digital products across web and mobile. Expert in UX strategy, UI design, accessibility (WCAG 2.2 · Section 508), and translating complex requirements into elegant, inclusive solutions.

13+
Years Experience
6+
Companies
15+
Major Projects
2
Graduate Degrees Coursework
1
Bachelor Degree
1
Associates Degree
Career Timeline
08/2024 — Present
Aviarai
Morrisville, NC · Remote
Product Designer Lead

Lead the end-to-end product design strategy for Aviarai, an AI- and machine-learning-powered farm management platform. Partner with product leaders, engineers, stakeholders, and users to translate complex agricultural workflows and business requirements into intuitive web and mobile experiences. Plan and conduct user research, synthesize findings into personas, journey maps, information architecture, and user flows, and create wireframes, high-fidelity designs, and interactive prototypes. Established and maintain the Aviarai Design System, including reusable components, interaction patterns, accessibility standards, and design guidance. Contribute to product strategy, roadmap priorities, backlog planning, and measurable success criteria while integrating AI-assisted and code-enabled workflows to accelerate research, exploration, prototyping, and iteration.

AI Product DesignDesign Systems User ResearchWCAG 2.2 FigmaAgile · PO
11/2021 — 08/2024
Brillio
Edison, NJ · Remote
UX/UI Designer Lead

Led UX strategy and end-to-end design delivery for complex enterprise, healthcare, financial-services, and AI-enabled products. Managed projects from discovery and research through interaction design, prototyping, usability testing, accessibility review, and implementation support. Partnered with product managers, engineers, clients, and executive stakeholders to align user needs with business objectives and technical constraints. Created personas, journey maps, information architecture, user flows, wireframes, high-fidelity interfaces, and interactive prototypes for responsive web and mobile experiences. Facilitated workshops, design sprints, critiques, and stakeholder presentations; promoted design-system adoption and WCAG/Section 508 compliance; and mentored junior designers while leading multidisciplinary design teams.

Key projects included BrillioOne.ai, AAA Connect+, Centene Web Claims, Centene Partner Portal, and Centene Project Care.

Team LeadershipB2B & B2C Design SprintsHealthcare UX Figma
03/2019 — 10/2021
Conduent
Morrisville, NC
UX/UI Designer

Designed enterprise B2B and B2C web and mobile applications supporting identity management, payments, cash flow, invoices, operations, and vendor data management. Worked with product owners, stakeholders, users, and engineers to gather requirements and translate complex business processes into intuitive information architectures, workflows, wireframes, interface designs, and interactive prototypes. Conducted stakeholder and user interviews, validated proposed solutions, communicated design rationale, and supported engineering teams through implementation and design quality assurance. Contributed to reusable design-system patterns, visual consistency, user-story development, and Agile delivery while also serving as Scrum Master for the project team.

Key projects included Vendor Data Management, Conduent ID, Invoice & Payments, Enterprise Cash Flow, ConnectPay Operations Portal, and ConnectPay Client Portal.

Blockchain UXScrum Master Adobe XDFigma
11/2017 — 03/2019
Bersys Solutions
Raleigh, NC - Remote
UX/UI Designer Lead & Web Developer

Led the design and development of responsive websites and web applications from initial discovery through implementation. Gathered client and user requirements, conducted research, developed information architectures, and translated findings into user flows, wireframes, visual designs, and clickable prototypes. Designed accessible, user-centered interfaces while applying established usability and web-design practices. Built front-end experiences using HTML5, CSS, JavaScript, and jQuery and developed back-end functionality and advanced forms using PHP and MySQL. Collaborated directly with clients and stakeholders to ensure solutions met user needs, functional requirements, and business objectives.

A principal engagement included redesigning and developing the Signature Consulting Group website and career application.

Full-Stack DevHTML5 / CSS3 PHP / MySQLAxure
04/2016 — 10/2017
Lenovo
Morrisville, NC
UX/UI Designer, Project Lead

Led the user experience strategy and design of Lenovo’s online hardware configurator, an enterprise e-commerce application used by internal and external customers to configure networking hardware. Managed the design process from requirements gathering and research through concept development, prototyping, evaluation, and implementation. Assessed existing workflows for usability, usefulness, visual consistency, content quality, and brand alignment, then translated findings into improved information architecture and interaction designs. Facilitated usability council meetings, reviewed and critiqued design work, presented recommendations to stakeholders, and partnered with development teams to preserve the experience vision through implementation. Applied knowledge of responsive design, HTML5, CSS, JavaScript, and data structures to provide practical technical guidance.

Enterprise UXProject Lead Usability TestingAdobe XD
04/2012 — 03/2016
Signature Consulting
Windsor Mills, MD - Hybrid
Senior Consultant, UX/UI Designer & Developer

Led UX design and web development for complex healthcare and government digital products, including solutions for the Centers for Medicare & Medicaid Services and the Health Resources & Services Administration. Conducted user interviews, surveys, and usability research and translated findings into personas, scenarios, information architectures, navigation models, wireframes, interface designs, prototypes, functional specifications, and evidence-based recommendations. Designed, developed, tested, and maintained responsive web applications using HTML5, CSS, JavaScript, jQuery, PHP, and MySQL. Ensured solutions met Section 508, WCAG, usability, quality, and cross-browser requirements. Collaborated with clients, designers, developers, and remote teams; reviewed the work of other designers; estimated project effort; maintained project documentation; and developed training and process guides for content administrators.

Key projects included the CMS Accountable Care Organization Quality Measures Assessment Tool, CMS Provider Compliance Group Interactive Map, HRSA Online Collaboration and Training Resource, and Signature Consulting Group corporate website.

Federal / CMSSection 508 WCAG 2.0Axure
What I Bring
UX Research & Strategy
Plans and conducts research to uncover user behaviors, needs, and pain points. User interviews, surveys, usability studies, persona development, journey mapping, and insight synthesis informing every design decision.
User Interface & Interaction Design
Produces polished, accessible interfaces aligned with brand and design-system standards. Wireframes, high-fidelity mockups, and interactive prototypes for web and mobile — spanning B2B and B2C contexts across all screen sizes.
Accessibility & Inclusion
Designs experiences that account for diverse abilities, backgrounds, and contexts. Section 508 compliance specialist and WCAG 2.2 practitioner. Builds inclusive design in from day one, not as an afterthought.
Design Systems
Creating and maintaining scalable component libraries and design tokens that drive UI consistency across entire product suites. Contributes to scalable components, patterns, guidelines, and governance.
AI-Integrated Design
Designing AI/ML-powered products and integrating AI tools into the design workflow for faster, smarter, more impactful outcomes.
Stakeholder Leadership
Executive presentations, cross-functional facilitation, design critiques, and clear communication of design rationale at all org levels.
Leadership & Mentorship
Raises the quality of the team’s work through feedback, coaching, and strong design practices.
Cross-functional Collaboration
Partners effectively with product, engineering, research, data, marketing, and other stakeholders.
Ownership & Execusion
Navigates ambiguity, manages competing priorities, and delivers high-quality work with measurable impact.
Featured Projects
AI / AgriTech · 2024–Present
Aviarai Platform
Aviarai · Product Design Lead

Full UX/UI and design system for an AI/ML-powered platform helping poultry farmers manage flock health, feed scheduling, biosecurity, and farm performance via predictive analytics and real-time data processing.

Enterprise AI · 2023–2024
BrillioOne.ai
Brillio · UX Lead

Design leadership for an enterprise AI platform — defining design language, research strategy, and interaction patterns unifying AI capabilities across business verticals for a global consultancy.

Consumer Mobile · 2022–2024
AAA Connect+
Brillio · UX Lead

End-to-end UX for AAA's flagship member-facing digital product. Mobile-first interaction design focused on seamless service access and account management for millions of members.

Healthcare · 2021–2023
Centene Portals Suite
Brillio · UX Lead

Three interconnected health-plan portals — Partner Portal, Project Care, and Web Claims — designed around compliance, accessibility, and complex workflow orchestration for internal and external users.

Fintech / Blockchain · 2019–2021
ConnectPay Portals
Conduent · UX Designer

Dual-portal design for blockchain-powered payment infrastructure — operations-facing and client-facing — with complex workflow design, enterprise information architecture, and a custom design system.

Federal / Healthcare · 2012–2016
CMS QMAT
Signature Consulting · Lead UX/UI Designer & Dev

Lead designer and developer for the Accountable Care Organization Quality Measures Assessment Tool — a federal web application built to full Section 508 compliance for the Centers for Medicare & Medicaid Services.

Skills & Tools
Design Tools
Figma
Adobe XD
Axure
FigJam
Miro
Photoshop / Illustrator
Research
User Interviews
Usability Testing
Journey Mapping
Info Architecture
UserTesting.com
Mixpanel / Analytics
Development
HTML5 / CSS3
JavaScript / jQuery
PHP / MySQL
WCAG 2.2
Section 508
GitHub
Collaboration
Jira / Confluence
Notion
LucidChart
Salesforce
Azure DevOps
Agile / Scrum
Academic Background
Master of Science
Information & Communication Technology - Software Design & Programming
University of Denver, Denver CO
2012 – 2017 · GPA 3.34
Master of Fine Arts
Web Design & New Media
Academy of Arts University, San Francisco CA
2009 – 2012
Bachelor of Science
Computer Engineering Technology
SUNY Institute of Technology Utica/Rome, Utica NY
2002
Associate of Applied Science
Computer Information Systems
Sullivan County Community College
1998
Product Design in AI: Artificial Intelligence and Users Udemy · 2024
Designing for Accessibility for UX Designers (WCAG 2.2) Udemy · 2023
Section 508 Web-based Intranet & Internet Applications Odellus Corp · 2013
Web Project Management IWA · 2012
Certified Internet Webmaster NC State · 2008
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work together?

Open to senior product design roles. Let's talk about how user-centered design can move your product forward.